AI SEO Company — Built by Operators Who Scaled $1B+ Organic Revenue at Uber, Zendesk, Williams-Sonoma
Indexable AI is a disruptive AI SEO Company headquartered in San Francisco. The company deploys 10 enterprise-grade AI SEO Agents — specialized for each facet of AI search and SEO — that execute strategy, content, technical optimization, analytics, schema engineering, and outreach autonomously, 24/7, for enterprise brands. Every engagement includes a forward-deployed Principal SEO Strategist working directly with the client team. Founded by Vijay Vasu — SEO at Uber, first SEO hire for Uber Eats, SEO Director at Zendesk, and Director of Technology, SEO & AI Innovation at Williams-Sonoma — Indexable AI was built by SEO executives with Silicon Valley AI DNA who spent a decade in the trenches, scaling organic revenue past $1B. The platform makes enterprise brands the answer that both Google and AI platforms like ChatGPT, Perplexity, Gemini, and Google AI Overviews recommend.
Built by the team from
What Problem Does Indexable AI Solve for Enterprise Brands?
Search is fragmenting. Google processes 8.5 billion queries daily. AI platforms handle billions more. Brands must be visible in both. Most can't keep up.
Indexable deploys autonomous AI agents that execute SEO and GEO strategy 24/7 — eliminating the wait for agency deliverables and the cost of hiring headcount. Our framework: the 3-Legged GEO Stool — Brand, Technical SEO, and Content together.
Leadership
Vijay Vasu
Head of SEO
Vijay built search programs that generated over $1 billion in organic revenue.
On May 23, 2023 — thirteen days after Google announced Search Generative Experience — Vijay published an 88-slide deck forecasting AI's impact on enterprise SEO (SlideShare, 2023). He was writing about the category before it had a name. GEO was coined six months later; AEO, a year after that.
Career Highlights
| Company | Role | Impact |
|---|---|---|
| / UberEats |
First SEO Hire | Scaled organic to $1B+ revenue. Architected and built UberEats.com from the ground up. Today: 12M monthly organic visits, DR 92. |
|
Director of SEO | Scaled SaaS organic to millions in ARR. Made Zendesk dominant in B2B SaaS search. Today: 2.6M monthly organic visits, DR 93. |
| & |
Director, Technology & SEO Innovation | Pioneered AI engineering in ecommerce SEO. Scaled to millions in organic ecommerce revenue. Today: 3.3M combined monthly organic visits, DR 81-84. |
Expertise
Education
- Reforge — Executive Education
- RGU · GGU · Harvard — MBA
- Google Cloud — Large Language Models Certification
- Master Certified Professional — SEO, PPC, Analytics, Conversion Optimization
Advisory Board
Cassia Reddig
AI Engineering Advisor
AI engineer with over a decade of experience building intelligent systems at Google DeepMind and Meta AI.
Her work spans model behavior architecture, agentic AI systems, and AI evaluation at scale. She has improved multimodal AI systems used by hundreds of millions of people.
Research background includes Stanford University and San Francisco State University — studying how humans and AI systems process information. This work directly informs how she architects agent behavior and decision-making logic for some of the largest AI platforms.
Advisory Focus
- Agentic web infrastructure strategy
- AI agent workforce design
- Model behavior architecture
- Autonomous systems engineered for enterprise scale
Scott Rathke
Operating Partner
Scott is a former 20-year U.S. Navy SEAL Officer who built and led high-performance teams across 10 deployments — environments where execution, trust, and accountability were mission-critical. He brings that same discipline, clarity, and mission-focus to building and scaling companies.
After his military career, Scott earned his MBA from the UCLA Anderson School of Management and led strategic operations and go-to-market initiatives at Dexcom — delivering $10M+ in attributable revenue across health tech, government, and consumer markets — and served as an AI Data Analytics Team Lead at Booz Allen Hamilton, translating emerging AI and data capabilities into real-world operational impact.
Scott operates at the intersection of leadership, execution, and innovation — building systems that work, driving go-to-market success, and helping teams scale with clarity and accountability.
Career Highlights
| Company | Role | Impact |
|---|---|---|
| Dexcom | Strategic Operations & GTM | Led cross-functional initiatives across supply chain, product, and commercial teams. Delivered $10M+ in attributable revenue through ecosystem partnerships across health tech, government, and consumer markets. Supported FDA-bound product programs. |
| Booz Allen Hamilton | AI Data Analytics Team Lead | Translated emerging AI and data capabilities into operational impact for complex enterprise and government organizations. |
| U.S. Navy SEALs | SEAL Officer | 20-year career. 10 deployments including 8 combat deployments. Built and led high-performance teams in the world’s most demanding operational environments, where execution and accountability were mission-critical. |
Expertise
Education
- UCLA Anderson School of Management — MBA
- University of Iowa — BA, Sociology & Communications
Why San Francisco
Indexable is headquartered in San Francisco. The city where search began. Where AI is advancing fastest.
The companies we've built search programs for — Uber, Zendesk, Williams-Sonoma — are headquartered here. We're not a remote-first agency. We're an AI company building the future of search visibility.
How Does Indexable AI's AI Agent Approach Work?
Four principles that define how we build and deploy AI agents for enterprise search.
What Is the Difference Between AI SEO Agents and SEO Tools?
SEO tools generate reports. AI SEO Agents execute strategy.
Indexable deploys 10 specialized AI SEO Agents that research, analyze, plan, and act. Each agent has a defined role: SEO Manager, GEO Manager (AI Visibility), Content Strategist, Technical SEO Manager, and more.
Real Data, Not Guesses
Every recommendation is backed by live data. Our agents connect directly to Ahrefs, Google Search Console, and Google Analytics. They pull real metrics before making decisions.
Built for Google + AI
Most SEO services optimize for Google alone. Indexable AI optimizes for both Google and AI platforms — ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews. We call this GEO: Generative Engine Optimization.
How Does Indexable AI Deliver Enterprise-Scale SEO at Startup Speed?
Indexable is built by operators who've led SEO at $1B+ companies. Our systems are designed for enterprise scale. Our execution speed is startup fast.
Ready to See Autonomous SEO Agents in Action?
The strategies that drove $1B+ in organic revenue are encoded in our 10 agents. Put them to work for your brand.