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The Indexable AI Visibility Index

A recurring, quarterly Share-of-Model ranking of the brands that win AI answers — one B2B category at a time. We ask the five biggest AI engines the questions real buyers ask, then measure who gets named, who gets cited, and who gets left out.

Updated quarterly  ·  5 AI engines  ·  brand-neutral buyer questions  ·  via Ahrefs Brand Radar

What it is

A leaderboard for the AI answer layer


Buyers now ask ChatGPT, Gemini, Perplexity, and Google's AI surfaces which vendor to trust — long before they visit a website. The AI Visibility Index measures who those engines actually name and cite, category by category, so a market can see its real AI-answer standings instead of guessing.

Each edition reports Share of Model — a brand's share of all mentions among the tracked leaders in its category — plus which engines disagree, which source domains the models read, and where being cited quietly fails to become being recommended. It is first-party, reproducible, and published with its methodology and caveats in the open.

Methodology in brief

How each edition is built


1 · The questions

~50 real, brand-neutral buyer questions per category. Any prompt that names a specific vendor is excluded, so no brand is inflated by its own "vs" or "what is" queries.

2 · The engines

Five AI engines — ChatGPT, Google Gemini, Perplexity, Google AI Overviews, and Google AI Mode — tracked over roughly three weeks via Ahrefs Brand Radar.

3 · The measures

For every answer we record which brands are named or recommended and which domains are cited as sources — then rank by Share of Model. US, English.

Want your category — or your brand — measured?

See exactly where your brand shows up in AI answers, and where it doesn't, with a full Share-of-Model teardown. Indexable is an AI SEO platform plus a forward-deployed strategist — not an agency or a retainer.

Talk to a strategist
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