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Free check · 6 items · 4 minutes

Are you publishing into your category, or someone else's?

Before the next quarter's content is commissioned, check that the engines agree on what your category term means. If they do not, the spend is close to wasted until the entity is resolved.

6 items Live SERP reading Entity before editorial No email

No email required. Nothing is sent anywhere — your answers stay in this browser.

0 of 6 answered

The Category Legibility Check

Do this with the live results page open. Item 1 needs an actual count, not an impression.

Item 1

Pull your head term's live top ten. Are any results about a different category than the one you meant?

Count them in the numbers box below. Ours came back at 2 of 10.

Item 2

Does the People Also Ask block contain a question from an adjacent category?

The engine telling you, in its own words, which entity it thinks you mean.

Item 3

Have you verified AI Overview presence on this term with a live fetch and a positive control in the last 30 days?

Run a term known to carry an AI Overview first. Otherwise an empty result is ambiguous.

Item 4

Have you run a disambiguation audit on the term itself, not just on your brand name?

Brand disambiguation is a different problem from category disambiguation.

Item 5

Do you know what share of your URLs are substitutable content types, and what share of clicks they earn?

The content types an engine can answer without sending anyone to you.

Item 6

Can you name the domains cited in your category when you are not?

Ranked by citing responses, with an n and a date.

Your numbers (optional)

Item 1 needs a count. Items 5 and 6 need two ratios you can read off a content inventory.

Your result
Read the method
What you are being scored against

Our own numbers, from a live results page and a 230-page audit

We scored Colliding on identity and Unmeasured on mix the first time we ran this on ourselves. That is the honest baseline.

MeasuredWhat it is
2 of 10Top-ten results about a different category than the one we meantThe People Also Ask block asked "What are examples of ECM software?" — an adjacent category, surfaced by the engine itself. · Ahrefs, live SERP, September 2026
55.7% of URLs, 6.4% of clicksShare of our estate in substitutable content typesClick share alone never reveals what is being quoted without being visited. · Indexable, September 2026, n = 230 pages
semrush 85 · youtube 83 · ahrefs 62 · indexableai 52 · reddit 52Most-cited domains in our category, by citing responsesOne of our top five is ours. Two are user-generated platforms no marketing team controls. · Indexable, 7 September 2026, 106 custom prompts, 5 engines, US

One term, one results page, one day. Results pages are volatile and geo-anchored: re-pull before acting, and check for a local pack before treating any read as national.

Fix the entity before commissioning the quarter

Naming, structured data and third-party corroboration resolve a colliding entity. Content published before that resolution competes inside someone else's category.

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