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Free check · 7 items · 5 minutes

When AI creates demand in your category, who gets the click?

Citations are not a vanity count. They are a distribution map. This check returns your owned share, your review-platform share and your engine spread — and refuses to grade a panel too small to read.

7 items Owned share computed Degenerate panels refused No email

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The Citation Ownership Check

Read item 2 first. If your owned share is under 50%, the content question can wait — this is a distribution problem.

Item 1

Can you name the domains cited on your category prompts, ranked by citing responses, with an n and a date attached?

Without n and date, a citation count is an anecdote.

Item 2

Do you know what share of those citations lands on a page you own?

Fill in the numbers below and this check computes it for you.

Item 3

Do you know your review-platform share specifically — G2, Gartner Peer Insights, Capterra — reported separately?

This is the shortlist surface. It behaves differently from everything else.

Item 4

Have you split every visibility figure by engine before averaging, and can you state your highest and lowest engine on the same day?

Averaging first destroys the only actionable part of the number.

Item 5

Have you audited each engine for degenerate values — exactly 1.0 and 0.0 across all brands — and excluded any that fail?

A panel returning only 1.0 and 0.0 is a small-response artefact, not a distribution.

Item 6

Have you joined ranking data to citation data at page level?

So you can list the pages that rank and are not cited.

Item 7

Do you report a concentration or diversity score alongside the ownership share?

They can disagree. Ours did — report both or the clean one hides the ugly one.

Your citation panel (optional)

These compute owned share, third-party share, review-platform share and your same-day engine spread.

Your result
Read the method
What you are being scored against

Our own numbers, from a 106-prompt panel, five engines, one day

We scored Routed away on ownership and Absent on review platforms the first time we ran this on ourselves. Our concentration score came back 92 out of 100 — which is exactly the number that would have let us file a clean report if we had stopped one metric early.

MeasuredWhat it is
7.6%Share of citations landing on a page we own52 of 681 citing responses. The rest went to competitors, publishers and platforms. · Indexable, 7 September 2026, 106 custom prompts, 5 engines, US
0.0%Share of citations landing on a review platformG2, Gartner Peer Insights and Capterra, counted separately from everything else. Ours was absent from that surface entirely. · Indexable, 7 September 2026, 106 custom prompts, 5 engines, US
57.4 pointsHighest-to-lowest engine share of voice, same day58.57% on Copilot against 1.17% on Gemini for one brand on one day. Claude was excluded as a 1.0/0.0 small-response artefact, and the exclusion stated. · Indexable, 7 September 2026, 106 custom prompts, US, 6 engines
14 of 17Top-10 pages with zero AI citationsOur own estate: 17 pages ranked in Google's top 10 (average position 10 or better), and 3 of them were cited by an AI engine. · Indexable, 7 September 2026, n = 223 pages
semrush 85 · youtube 83 · ahrefs 62 · indexableai 52 · reddit 52Most-cited domains in our category, by citing responsesOne of our top five is ours. Two are user-generated platforms no marketing team controls. · Indexable, 7 September 2026, 106 custom prompts, 5 engines, US

Citation counts are appearance counts on one panel on one day, and the export returns the fifteen most-cited domains rather than a census. One domain is one domain — a case study, not a law.

Distribution first, content second

If third parties are the door buyers walk through to reach you, more content does not fix it. The fix is presence on the surfaces the engines already quote.

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