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Free check · 6 items · 4 minutes

Is it a conversion problem, or no visitors to convert?

A page at position 2.9 with zero clicks has a conversion rate of zero by arithmetic, not by design. This check separates the pages CRO can fix from the pages it cannot touch.

6 items Backlog split by owner Rate-plus-absolutes rule No email

No email required. Nothing is sent anywhere — your answers stay in this browser.

0 of 6 answered

The Denominator Check

All six answers come from Search Console and a keyword tool. Item 2 is the one that splits the backlog.

Item 1

For your top 20 landing pages, can you see impressions and clicks separately — not just sessions?

Sessions alone cannot tell a reach problem from a conversion problem.

Item 2

Do you know how many of those pages rank in the top 10 and returned near-zero clicks over the last 90 days?

Count them in the box below. These pages cannot be fixed by on-page CRO.

Item 3

Does every conversion report show rate, absolute conversions and impressions together?

So nobody can present one without the other two.

Item 4

Have you checked the traffic-potential-to-volume ratio on your top 20 terms?

Anything above roughly 10× is a topic, not a keyword, and should be rebriefed as one.

Item 5

Is branded follow-up instrumented — branded search and direct traffic watched for lift after unbranded content ships — and agreed in advance to count as a search outcome?

Agreed in advance. Afterwards it reads as excuse-making.

Item 6

Is your evaluation window at least 45 days?

Any no among items 4, 5 and 6 means you will misread the result even with the estate sorted.

Your numbers (optional)

Item 2's count is the one that decides which state you are in.

Your result
Read the method
What you are being scored against

Our own numbers, measured on our own estate

We scored Denominator problem, and Unmeasured on branded follow-up, the first time we ran this on ourselves.

MeasuredWhat it is
positions 2.9 and 5.3, zero clicksOur pricing page on two buyer questions, over 90 daysIts conversion rate is zero by arithmetic, not by design. No amount of layout work moves a page nobody reaches. · Indexable, Search Console 90 days, 11 June – 8 September 2026
at least 543 queries / 7,038 impressionsPage-one queries that earned zero clicks in 28 daysEight queries earned any click, and all eight were brand or navigational. "At least" is deliberate: the export caps at 500 rows per slice, so this is a floor, not a census. · Indexable, 28-day Search Console window to 6 September 2026
68.01%US searches that ended without a clickJanuary to April 2026. Third-party market context, not our estate. · SparkToro, 2026
134×Traffic potential against head-term volume on a single term47,000 against 350. Anything above roughly 10× is a topic, not a keyword, and should be rebriefed as one. · Ahrefs, September 2026
median 6.81 days, P90 37.10 daysHow long citations lag publicationThis is the reason a 45-day evaluation window beats a 30-day one: at 30 days you are reading the lag, not the result. Third-party measurement, not ours — and we hold it second-hand, so treat it as directional. · Profound, 2026, as reported in LinkedIn's 2026 AI Search Visibility guide

“At least 543” is deliberate: the export caps at 500 rows per slice, so that figure is a floor, not a census. One domain, one window — a case study, not a law.

Two problems, two owners, one queue

Separate the pages that need retrieval work from the pages that need conversion work before allocating another hour of design time. They are not the same backlog.

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