The State of AI Visibility: Secure Infrastructure Access — 2026
We asked the five biggest AI engines who to trust for secure infrastructure access, 50 ways. They couldn't agree — Okta owns the chatbots, Teleport owns Google's AI — and the brands whose content the AI actually reads often aren't the ones it recommends.
Key takeaways
- No consensus leader. Across 5 AI engines and 50 brand-neutral buyer questions, Okta leads Share of Model at 24.3% (121 mentions) and Teleport is second at 22.3% (111 mentions) — a ~2-point gap, with no brand dominant (n=497 mentions).
- The engines disagree. Okta wins the three LLM-native chatbots — ChatGPT (32), Gemini (42), Perplexity (16) — while Teleport wins both Google AI surfaces — AI Overviews (32) and AI Mode (21).
- AI's top sources are video and community. youtube.com is the #1 cited domain (81 responses) and reddit.com is #3 (73), ahead of every vendor blog. Among vendor-owned domains, goteleport.com (76) and strongdm.com (56) lead.
- Two ways to win. Okta wins on brand ubiquity (most-mentioned, yet okta.com is not a top-40 cited source); Teleport and StrongDM win by owning the cited source content in their own category.
- Cited is not recommended. Palo Alto Networks' domain was cited in 21 responses but the brand was recommended 0 times; Delinea and BeyondTrust each cited 10 times, recommended 0.
- A land-grab window. Legacy PAM/SASE names (BeyondTrust, Delinea, Zscaler, 1Password, JumpCloud, Palo Alto) register ~0 recommendations, while emerging challengers (Apono, JumpServer, hoop.dev, Pomerium, NetBird, Veza, smallstep) are rising in the citation graph.
The leaderboard: no consensus leader
Which secure infrastructure access platform ranks #1 in AI answers?
Okta leads, but only just. According to Indexable's AI Visibility Index, no brand exceeds 24% Share of Model in secure infrastructure access — the top two, Okta and Teleport, are separated by roughly two points.
| # | Brand | Mentions | Share of Model |
|---|---|---|---|
| 1 | Okta | 121 | 24.3% |
| 2 | Teleport | 111 | 22.3% |
| 3 | StrongDM | 70 | 14.1% |
| 4 | Tailscale | 51 | 10.3% |
| 5 | CyberArk | 50 | 10.1% |
| 6 | Twingate | 41 | 8.2% |
| 7 | HashiCorp Boundary | 34 | 6.8% |
| 8 | Cloudflare Access | 19 | 3.8% |
Share of Model = a brand's share of all mentions among these tracked leaders (n=497). Emerging challengers (Finding 5) are not yet in the denominator.
The field then splits into a cloud-native tier (StrongDM, Tailscale, Twingate) and a legacy-PAM tier (CyberArk). No brand is dominant — the category is contested and open. Every brand's Share of Model here is measurable, and so is the gap to the leader — you can estimate what that visibility gap is worth for your own brand.
The engines don't agree on the winner
Why do AI engines disagree on the best platform?
The #1 brand changes depending on which AI you ask. Okta owns the three LLM-native chatbots; Teleport owns both of Google's AI surfaces.
| AI engine | Crowns… | Runner-up |
|---|---|---|
| ChatGPT | Okta (29) | Teleport (26) |
| Gemini | Okta (39) | Teleport (35) |
| Perplexity | Okta (16) | StrongDM (10) |
| Google AI Overviews | Teleport (28) | Okta (21) |
| Google AI Mode | Teleport (17) | Okta (16) |
| Brand | ChatGPT | Gemini | Perplexity | Google AIO | Google AI Mode |
|---|---|---|---|---|---|
| Teleport | 26 | 35 | 5 | 28 | 17 |
| Okta | 29 | 39 | 16 | 21 | 16 |
| StrongDM | 18 | 20 | 10 | 13 | 9 |
| Tailscale | 12 | 20 | 1 | 10 | 8 |
| CyberArk | 13 | 15 | 4 | 10 | 8 |
| Twingate | 7 | 20 | 4 | 6 | 4 |
| HashiCorp Boundary | 8 | 9 | 2 | 9 | 6 |
| Cloudflare Access | 5 | 10 | 1 | 1 | 2 |
All counts are brand-neutral (questions naming a specific vendor are excluded), so each row sums exactly to that brand's Share-of-Model total in Finding 1 — e.g., Teleport 26+35+5+28+17 = 111, Okta 29+39+16+21+16 = 121.
Two ways to win AI — and where AI gets its answers
Where do AI engines get their answers?
AI's top sources are video and community — YouTube (#1) and Reddit (#3), not vendor blogs. If you're not on video or in the threads, you're invisible to the sources the models trust.
| # | Source domain | Responses citing it |
|---|---|---|
| 1 | youtube.com | 81 |
| 2 | goteleport.com | 76 |
| 3 | reddit.com | 73 |
| 4 | strongdm.com | 56 |
| 5 | g2.com | 22 |
| 6 | apono.io | 22 |
| 7 | paloaltonetworks.com | 21 |
| 8 | ssh.com | 21 |
| 9 | medium.com | 20 |
| 10 | gartner.com | 19 |
Brand ubiquity, or owning the source content?
There are two distinct ways to win. Okta wins on brand ubiquity — mentioned most, yet okta.com isn't in the top 40 cited sources; the models already "know" Okta. Teleport and StrongDM win by owning the source content — goteleport.com (#2) and strongdm.com (#4) are among the most-cited domains in their own category. Both paths work; only one is buildable if you're not already a household name. (This same split — cited vs recommended, execution vs measurement — runs through the two halves of agentic SEO.)
Cited but not recommended
Some brands' content is read by the AI to build the answer — and then the AI recommends someone else.
| Brand | Its domain cited in… | Times recommended as a brand |
|---|---|---|
| Palo Alto Networks | 21 responses | 0 |
| Delinea | 10 responses | 0 |
| BeyondTrust | 10 responses | 0 |
Their pages are good enough to source an answer, but they never become the recommendation. Being cited is not being recommended. Most brands optimize to be cited; almost none engineer to be the answer — the single biggest unmanaged gap in AI visibility.
The absent, and the emerging
Which brands are missing from the AI answer set?
Absent despite pedigree: BeyondTrust, Delinea, Zscaler, 1Password, JumpCloud, and Palo Alto register ~0 recommendations in the DevOps-infrastructure-access conversation. Enterprise PAM/SASE brand equity does not transfer to this AI answer set.
Which challengers are rising in the citation graph?
Emerging challengers — surfaced as sources, not yet ranked as brands this edition — are already appearing in the citation graph. The category's AI shortlist is still forming: a land-grab window.
| Challenger | Responses citing its domain |
|---|---|
| Apono | 22 |
| JumpServer | 19 |
| hoop.dev | 16 |
| Pomerium | 15 |
| NetBird | 13 |
| Veza | 11 |
| smallstep | 10 |
Emerging challengers are measured as cited sources this edition, not as tracked brands. A future edition will measure these as tracked brands.
What it means
For the category: secure infrastructure access has no AI-answer leader. Four different "winners" across engines, no consensus, and a shortlist still forming — the brand that (a) shows up on video and community, (b) owns cited source content, and (c) engineers to be recommended (not just cited) can take a market with no incumbent answer.
For any one brand: your Share of Model is measurable, your rivals' is measurable, and the gap is closeable. That is exactly what an enterprise AI visibility platform is for — and we run the same playbook on our own site in the open.
How we measured it
We tracked 50 real buyer questions about secure infrastructure access (securing SSH/Kubernetes/database access, replacing VPNs and bastion hosts, PAM for cloud, ZTNA, short-lived credentials, compliance) across 5 AI engines — ChatGPT, Google Gemini, Perplexity, Google AI Overviews, and Google AI Mode — over ~3 weeks in June–July 2026, via Ahrefs Brand Radar. For each answer we recorded which brands were named/recommended and which domains were cited as sources. The ranking excludes any question that named a specific vendor, so no brand is inflated by its own "vs" or "what is" queries. First-party, reproducible. (US, English.)
Honest caveats
- Young data: a single ~3-week window (June–July 2026), not a longitudinal trend.
- Scope: US, English-language answers only.
- 8 tracked brands this edition; emerging challengers are measured as cited sources, not yet as ranked brands.
- AI answers vary by phrasing, personalization, and over time; these are aggregate counts, not guarantees of any single response.
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The State of AI Visibility: Secure Infrastructure Access — 2026 (Edition 1). Published July 2026. Data window June–July 2026. Data source: 50 buyer questions × 5 AI engines via Ahrefs Brand Radar. Analysis and index by Indexable AI. This is the first quarterly Share-of-Model Index; sibling editions (Cloud/CNAPP, Endpoint/EDR, Workforce IAM) follow.
Neutrality: methodology stated; brand-named prompts excluded from the ranking. Indexable AI is the publisher of this index and does not appear in the ranking.