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Indexable · AI Visibility Index — Edition 1

The State of AI Visibility: Secure Infrastructure Access — 2026

We asked the five biggest AI engines who to trust for secure infrastructure access, 50 ways. They couldn't agree — Okta owns the chatbots, Teleport owns Google's AI — and the brands whose content the AI actually reads often aren't the ones it recommends.

Published July 2026  ·  Data window Jun–Jul 2026  ·  5 AI engines × 50 buyer questions

Indexable AI Visibility Index, Edition 1: AI can't agree who wins secure infrastructure access. Okta owns the chatbots (ChatGPT, Gemini, Perplexity); Teleport owns Google's AI (AI Overviews, AI Mode). No brand wins more than 24% Share of Model.
<24%
No single brand won more than ~24% Share of Model, and the #1 brand flips depending on which AI you ask. There is no consensus leader in secure infrastructure access — the buyer's shortlist depends entirely on which assistant they open. This is Edition 1 of the Indexable AI Visibility Index.

Key takeaways

  • No consensus leader. Across 5 AI engines and 50 brand-neutral buyer questions, Okta leads Share of Model at 24.3% (121 mentions) and Teleport is second at 22.3% (111 mentions) — a ~2-point gap, with no brand dominant (n=497 mentions).
  • The engines disagree. Okta wins the three LLM-native chatbots — ChatGPT (32), Gemini (42), Perplexity (16) — while Teleport wins both Google AI surfaces — AI Overviews (32) and AI Mode (21).
  • AI's top sources are video and community. youtube.com is the #1 cited domain (81 responses) and reddit.com is #3 (73), ahead of every vendor blog. Among vendor-owned domains, goteleport.com (76) and strongdm.com (56) lead.
  • Two ways to win. Okta wins on brand ubiquity (most-mentioned, yet okta.com is not a top-40 cited source); Teleport and StrongDM win by owning the cited source content in their own category.
  • Cited is not recommended. Palo Alto Networks' domain was cited in 21 responses but the brand was recommended 0 times; Delinea and BeyondTrust each cited 10 times, recommended 0.
  • A land-grab window. Legacy PAM/SASE names (BeyondTrust, Delinea, Zscaler, 1Password, JumpCloud, Palo Alto) register ~0 recommendations, while emerging challengers (Apono, JumpServer, hoop.dev, Pomerium, NetBird, Veza, smallstep) are rising in the citation graph.
Finding 1

The leaderboard: no consensus leader


Which secure infrastructure access platform ranks #1 in AI answers?

Okta leads, but only just. According to Indexable's AI Visibility Index, no brand exceeds 24% Share of Model in secure infrastructure access — the top two, Okta and Teleport, are separated by roughly two points.

Share of Model leaderboard, brand-neutral questions across 5 AI engines: Okta 24.3% (121 mentions), Teleport 22.3% (111), StrongDM 14.1% (70), Tailscale 10.3% (51), CyberArk 10.1% (50), Twingate 8.2% (41), HashiCorp Boundary 6.8% (34), Cloudflare Access 3.8% (19). No brand exceeds 24%.
Share of Model — brand-neutral buyer questions, all 5 AI engines (n=497 mentions).
Share of Model — secure infrastructure access (brand-neutral prompts, 5 engines)
#BrandMentionsShare of Model
1Okta12124.3%
2Teleport11122.3%
3StrongDM7014.1%
4Tailscale5110.3%
5CyberArk5010.1%
6Twingate418.2%
7HashiCorp Boundary346.8%
8Cloudflare Access193.8%

Share of Model = a brand's share of all mentions among these tracked leaders (n=497). Emerging challengers (Finding 5) are not yet in the denominator.

The field then splits into a cloud-native tier (StrongDM, Tailscale, Twingate) and a legacy-PAM tier (CyberArk). No brand is dominant — the category is contested and open. Every brand's Share of Model here is measurable, and so is the gap to the leader — you can estimate what that visibility gap is worth for your own brand.

Finding 2 · the hero finding

The engines don't agree on the winner


Why do AI engines disagree on the best platform?

The #1 brand changes depending on which AI you ask. Okta owns the three LLM-native chatbots; Teleport owns both of Google's AI surfaces.

Brand mentions by AI engine, brand-neutral questions. ChatGPT: Okta 29 leads Teleport 26. Gemini: Okta 39 leads Teleport 35. Perplexity: Okta 16 leads StrongDM 10. Google AI Overviews: Teleport 28 leads Okta 21. Google AI Mode: Teleport 17 leads Okta 16. Okta wins the three chatbots; Teleport wins both Google AI surfaces.
Mentions by engine. Outlined cell = each engine's leader. The Okta / Teleport split between chatbots and Google is the hero finding.
Who each AI engine crowns #1
AI engineCrowns…Runner-up
ChatGPTOkta (29)Teleport (26)
GeminiOkta (39)Teleport (35)
PerplexityOkta (16)StrongDM (10)
Google AI OverviewsTeleport (28)Okta (21)
Google AI ModeTeleport (17)Okta (16)
Full per-engine mention counts (all 8 brands)
BrandChatGPTGeminiPerplexityGoogle AIOGoogle AI Mode
Teleport263552817
Okta2939162116
StrongDM182010139
Tailscale12201108
CyberArk13154108
Twingate720464
HashiCorp Boundary89296
Cloudflare Access510112

All counts are brand-neutral (questions naming a specific vendor are excluded), so each row sums exactly to that brand's Share-of-Model total in Finding 1 — e.g., Teleport 26+35+5+28+17 = 111, Okta 29+39+16+21+16 = 121.

The likely driver: Google's AI leans on the open web, where Teleport's own content is one of the most-cited sources — while the chatbots lean on training data, where Okta's brand ubiquity dominates. Same question, different "best," depending on the assistant.
Finding 3

Two ways to win AI — and where AI gets its answers


Where do AI engines get their answers?

AI's top sources are video and community — YouTube (#1) and Reddit (#3), not vendor blogs. If you're not on video or in the threads, you're invisible to the sources the models trust.

Top cited source domains: youtube.com 81 responses, goteleport.com 76, reddit.com 73, strongdm.com 56, g2.com 22, apono.io 22, paloaltonetworks.com 21, ssh.com 21, medium.com 20, gartner.com 19. Video and community sources outrank vendor blogs.
Top 10 cited source domains across all answers. Magenta = video and community; purple = Teleport-owned; green = StrongDM-owned.
Top cited source domains (responses citing each)
#Source domainResponses citing it
1youtube.com81
2goteleport.com76
3reddit.com73
4strongdm.com56
5g2.com22
6apono.io22
7paloaltonetworks.com21
8ssh.com21
9medium.com20
10gartner.com19

Brand ubiquity, or owning the source content?

There are two distinct ways to win. Okta wins on brand ubiquity — mentioned most, yet okta.com isn't in the top 40 cited sources; the models already "know" Okta. Teleport and StrongDM win by owning the source content — goteleport.com (#2) and strongdm.com (#4) are among the most-cited domains in their own category. Both paths work; only one is buildable if you're not already a household name. (This same split — cited vs recommended, execution vs measurement — runs through the two halves of agentic SEO.)

Scatter of own-domain citations versus brand mentions. Teleport 76 citations and 111 mentions and StrongDM 56 citations and 70 mentions own their cited content, top-right. Okta has 121 mentions on brand equity but its domain is cited fewer than 9 times, top-left. Okta, CyberArk and Cloudflare Access domains are each cited in fewer than 9 responses, below the top 40.
Own-domain citations (x) vs brand mentions (y). okta.com, cyberark.com and cloudflare.com are each cited in fewer than 9 responses (below the top 40) and are plotted at x≈3.
Finding 4 · the trap

Some brands' content is read by the AI to build the answer — and then the AI recommends someone else.

Cited versus recommended. Palo Alto Networks: domain cited in 21 responses, recommended as a brand 0 times. Delinea: cited 10, recommended 0. BeyondTrust: cited 10, recommended 0. Being cited is not being recommended.
Domain cited as a source vs times recommended as a brand.
Cited but not recommended
BrandIts domain cited in…Times recommended as a brand
Palo Alto Networks21 responses0
Delinea10 responses0
BeyondTrust10 responses0

Their pages are good enough to source an answer, but they never become the recommendation. Being cited is not being recommended. Most brands optimize to be cited; almost none engineer to be the answer — the single biggest unmanaged gap in AI visibility.

Finding 5

The absent, and the emerging


Which brands are missing from the AI answer set?

Absent despite pedigree: BeyondTrust, Delinea, Zscaler, 1Password, JumpCloud, and Palo Alto register ~0 recommendations in the DevOps-infrastructure-access conversation. Enterprise PAM/SASE brand equity does not transfer to this AI answer set.

Which challengers are rising in the citation graph?

Emerging challengers — surfaced as sources, not yet ranked as brands this edition — are already appearing in the citation graph. The category's AI shortlist is still forming: a land-grab window.

Emerging challengers by citation footprint
ChallengerResponses citing its domain
Apono22
JumpServer19
hoop.dev16
Pomerium15
NetBird13
Veza11
smallstep10

Emerging challengers are measured as cited sources this edition, not as tracked brands. A future edition will measure these as tracked brands.

What it means

What it means


For the category: secure infrastructure access has no AI-answer leader. Four different "winners" across engines, no consensus, and a shortlist still forming — the brand that (a) shows up on video and community, (b) owns cited source content, and (c) engineers to be recommended (not just cited) can take a market with no incumbent answer.

For any one brand: your Share of Model is measurable, your rivals' is measurable, and the gap is closeable. That is exactly what an enterprise AI visibility platform is for — and we run the same playbook on our own site in the open.

Methodology

How we measured it


We tracked 50 real buyer questions about secure infrastructure access (securing SSH/Kubernetes/database access, replacing VPNs and bastion hosts, PAM for cloud, ZTNA, short-lived credentials, compliance) across 5 AI engines — ChatGPT, Google Gemini, Perplexity, Google AI Overviews, and Google AI Mode — over ~3 weeks in June–July 2026, via Ahrefs Brand Radar. For each answer we recorded which brands were named/recommended and which domains were cited as sources. The ranking excludes any question that named a specific vendor, so no brand is inflated by its own "vs" or "what is" queries. First-party, reproducible. (US, English.)

Honest caveats

  • Young data: a single ~3-week window (June–July 2026), not a longitudinal trend.
  • Scope: US, English-language answers only.
  • 8 tracked brands this edition; emerging challengers are measured as cited sources, not yet as ranked brands.
  • AI answers vary by phrasing, personalization, and over time; these are aggregate counts, not guarantees of any single response.

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The State of AI Visibility: Secure Infrastructure Access — 2026 (Edition 1). Published July 2026. Data window June–July 2026. Data source: 50 buyer questions × 5 AI engines via Ahrefs Brand Radar. Analysis and index by Indexable AI. This is the first quarterly Share-of-Model Index; sibling editions (Cloud/CNAPP, Endpoint/EDR, Workforce IAM) follow.

Neutrality: methodology stated; brand-named prompts excluded from the ranking. Indexable AI is the publisher of this index and does not appear in the ranking.

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