AI Visibility Platforms: The 2026 Buyer's Guide
An AI visibility platform shows whether ChatGPT, Perplexity, Gemini and Google AI Overviews name your brand when buyers ask about your category. One distinction matters more than any feature list. Trackers show you where AI names you. Agent platforms also write, earn and fix what is missing, with a person approving each change. This guide compares ten platforms on public facts, checked October 11 and October 28, 2026. Indexable is our own product and is marked as such.
- What is an AI visibility platform?
- How we evaluated them
- How do the leading AI visibility platforms compare? (2026 table)
- Which platforms track AI citations at the URL level?
- Which AI visibility platform should you choose? Picks by situation
- Where does Indexable fall short, and who should not buy it?
- What do AI visibility platforms cost?
- How do you put the result in front of the board?
- Frequently asked questions
- Sources and notes
What is an AI visibility platform?
An AI visibility platform is software that runs a fixed set of buyer questions through AI assistants on a schedule and records the answers. It reports how often your brand is named, how often your pages are cited, how answers describe you, and which competitors appear instead. Some platforms stop there. Others also act on what they find.
Two words come up on every vendor site, so here is what they mean. Named (or mentioned) means the answer uses your brand name. Cited means the answer links to one of your pages as a source. A brand can be named without being cited, and cited without being named. Good platforms report the two separately.
The market splits into two groups:
- Trackers. They measure and report. Most also recommend fixes. Your team makes the changes. Examples on this page: Otterly.ai, Peec AI, ZipTie, Semrush AI Visibility, Amplitude AI Visibility.
- Agent platforms. They measure, then their agents draft, publish or deploy changes after a person approves. Examples on this page: Profound, AthenaHQ, Scrunch AI (Enterprise), Nightwatch (in part) and Indexable, our own platform.
The channel is large enough to deserve a line in the marketing report. ChatGPT has 1.2 billion weekly users (OpenAI, 2026). 68% of U.S. Google searches ended without a click in early 2026 (SparkToro, 2026). If the answer does not name you, you may never get the visit.
How we evaluated them
We compared every platform, ours included, on five criteria using each vendor's own website: engines covered, prompt limits on the entry plan, what the product does after it measures, whether a price is published, and enterprise fit. We did not run paid trials. This is not a paid placement. Where a vendor's site does not show a capability, we describe what it does show rather than guess.
The criteria in full:
- Engines covered. Seven major engines, or only one or two. Each engine reads different sources, so visibility differs across them.
- Prompt limits. How many buyer questions the entry plan tracks, and how often.
- What it does after measuring. Reports, recommends, drafts for approval, or publishes approved changes.
- Published price. A number on the pricing page, or a demo request.
- Enterprise fit. Seats, projects, countries, and who owns the result.
Evidence dates. Every vendor fact was checked on October 11, 2026, with a dated copy kept. Prices for Peec AI, AthenaHQ, Scrunch AI, Otterly.ai, Semrush and ZipTie, and the Profound trial terms, were checked again on October 28, 2026. Each fact below carries the date it was last confirmed. Vendors change prices often, so confirm on their sites before you buy.
How do the leading AI visibility platforms compare? (2026 table)
Ten platforms, side by side, on the five criteria above. Entry plans range from $29 a month to custom enterprise quotes. Five of the ten now act on their findings through agents or deployed changes; the other five hand your team a list. The table shows the facts; the sections after it show how to choose.
| Platform | Engines covered | What it does after measuring | Published price | Best for |
|---|---|---|---|---|
| Indexable (our product) | ChatGPT, Perplexity, Gemini, Google AI Overviews | AI SEO agents write content, fix technical and schema issues and earn mentions; your team approves what ships | Enterprise plans, priced per domain per month | Enterprise teams that want the fixes made, not only reported |
| Profound | Up to 9 answer engines on Enterprise (checked Oct 28, 2026) | AI Marketer and Agents draft and publish through your CMS after an approval step (checked Oct 11, 2026) | No public price; free trial of 50 prompts a day for 7 days on ChatGPT, Gemini and AI Overviews (checked Oct 28, 2026) | Large in-house marketing teams |
| Otterly.ai | ChatGPT, Google AI Overviews, Perplexity, Copilot; Claude, AI Mode and Gemini as add-ons (checked Oct 28, 2026) | Audits your site as AI crawlers see it and recommends prioritized fixes; your team makes them | Lite $29, Standard $189, Premium $489 a month (checked Oct 28, 2026) | Small teams starting out |
| Peec AI | 3 models of your choice per plan; more as paid add-ons (checked Oct 28, 2026) | Recommended and agent actions; does not write or publish content, by design (checked Oct 11, 2026) | Starter $95, Pro $245, Advanced $495 a month; Enterprise custom (checked Oct 28, 2026) | Marketing teams that want published pricing and unlimited users |
| AthenaHQ | 11 models on Starter (checked Oct 28, 2026) | Content optimization agent; on-page and off-page actions; publishes to WordPress and Shopify (checked Oct 11, 2026) | Starter $295 a month, credit-based; Enterprise custom (checked Oct 28, 2026) | Teams going deep on GEO |
| Scrunch AI | 4 LLMs on Core, 9 on Enterprise (checked Oct 28, 2026) | Enterprise plan's Agent Experience Platform serves optimized content to AI agents (checked Oct 11, 2026) | Core $250 a month, 125 prompts; Enterprise custom (checked Oct 28, 2026) | Brands optimizing for AI agents; a Sitecore company since June 2026 |
| Semrush AI Visibility | ChatGPT, Google AI, Gemini, Perplexity (checked Oct 28, 2026) | AI readiness site audit; the enterprise AI Optimization module gives optimization actions (checked Oct 11, 2026) | $99 a month per domain, billed annually, 25 prompts (checked Oct 28, 2026); enterprise by demo | Teams already on Semrush; an Adobe company since April 2026 |
| ZipTie | 7 engines, including Bing AI Overview and Google AI Mode (checked Oct 28, 2026) | Finds the gaps and shows how the answer moves after you ship a fix; your team ships it (checked Oct 11, 2026) | Build your own plan at $0.01 per check (checked Oct 28, 2026); Starter from $42.75 a month (checked Oct 11, 2026) | Teams that want answers captured from the live consumer apps |
| Nightwatch | ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overviews (checked Oct 28, 2026) | NightOwl agent drafts meta, heading and internal-link fixes for your approval (checked Oct 11, 2026) | Priced in euros only; not shown here | Teams that want rank tracking and AI visibility in one tool |
| Amplitude AI Visibility | ChatGPT and Google AI Overview (checked Oct 11, 2026) | Recommendations, generated content and simulated changes; ties visibility to conversion data (checked Oct 11, 2026) | Included in every Amplitude plan; limited on Free (checked Oct 11, 2026) | Existing Amplitude customers |
Every vendor cell was checked on the vendor's own website on the date shown. All trademarks are the property of their respective owners. Indexable AI is not affiliated with, endorsed by, or sponsored by any company named on this page.
Which platforms track AI citations at the URL level?
Most platforms on this page record which of your URLs an AI answer cites, not only whether your brand was named. Otterly.ai lists "every cited URL", Peec AI measures visibility, position, sentiment and citations, and ZipTie reports how often you are named and cited across many checks, never a position (all checked Oct 11, 2026).
Before you buy, ask three questions:
- Does it log the URLs each answer cites, separately from brand mentions, per prompt and per engine?
- Can you export the cited URLs, so your content team can see which pages work?
- Does it alert you when a citation is lost or a competitor overtakes you?
A mention tells you the model knows your name. A citation tells you which page it read. For the difference in full, see AI mention vs citation, and for how to calculate citation rate, our AI search metrics playbook.
Which AI visibility platform should you choose? Picks by situation
Choose on one question: when the platform finds a gap, who closes it? If your team has the hands to act on a list, a tracker is enough and costs far less. If findings die in the backlog, pick a platform whose agents ship approved changes. Five situations cover most buyers.
You only need to know your number
Choose Otterly.ai or Peec AI. Otterly.ai starts at $29 a month and tracks four engines on every plan (checked Oct 28, 2026). Peec AI starts at $95 a month with unlimited users (checked Oct 28, 2026). Both recommend fixes and leave the work to your team. Either one is a better fit than an agent platform if nobody will act on the findings.
You want answers captured from the real consumer apps
Choose ZipTie. It captures each prompt from the live consumer products rather than a model API, covers seven engines, and charges $0.01 per check (checked Oct 11 and Oct 28, 2026). Expect to ship the fixes yourself.
You already pay for a suite
If your team works in Semrush, the $99 a month AI Visibility toolkit adds 25 tracked prompts next to your SEO data (checked Oct 28, 2026). If your team works in Amplitude, AI Visibility is included in every plan (checked Oct 11, 2026). Add a suite module only if the team already lives in that suite; the coverage is narrower than a dedicated platform.
You run a large in-house marketing team
Profound is the strongest choice for large in-house teams: up to nine answer engines on Enterprise, Agent Analytics for AI-sourced traffic, and agents that draft and publish through your CMS after approval (checked Oct 11 and Oct 28, 2026). AthenaHQ makes more sense if you want 11 models and a content optimization agent at a published $295 a month (checked Oct 28, 2026).
You are an enterprise team that wants the fixes made, not only reported
Indexable, our own platform, fits here. It measures how often AI names and cites you, then a team of AI SEO agents writes the content, fixes the technical and schema issues, and works on the third-party mentions AI engines read. Your team approves what ships. It is the right choice when the gap between the dashboard and the fix is the problem. If you want measurement that is independent of the team doing the work, run a tracker alongside it.
Where does Indexable fall short, and who should not buy it?
Indexable falls short on track record and breadth. It is a young platform with no G2 or Gartner Peer Insights reviews yet. Far fewer independent sites link to it than to the established vendors on this page. It covers search only, not paid media or social. It is enterprise software, priced well above a $29 a month dashboard, because it does the work as well as the measurement.
Do not buy Indexable if:
- You only need to know your number. A tracker is faster to start and costs far less.
- You want a toolset your own people drive. Indexable's agents do the work; your team approves it.
- You need paid media or social alongside search. Profound's platform covers content, social and PR; Indexable does not.
- You have no internal owner who can approve what the agents ship each week. The approval step is not optional.
- You want measurement that is fully independent of the team doing the work. Keep a separate tracker for that.
What do AI visibility platforms cost?
Published self-serve plans start at $29 a month (Otterly.ai Lite) and mostly run under $500 a month. Entry plans run from $29 to $295. Mid tiers run from about $189 to $495. Enterprise plans at Profound, Peec AI, Otterly.ai, AthenaHQ, Scrunch AI and Semrush are quoted individually. Prices checked October 28, 2026, except where the table says otherwise.
Price moves with four things: the prompts you track, the engines you cover, the seats, projects or domains included, and whether the software also acts on what it finds. Agent platforms cost more than trackers because they do more of the work. Indexable is priced as an enterprise platform, per domain per month.
The full price table, plan by plan, is on what AI visibility platforms cost. For the cost of a whole AI search program, see the AI search cost section of our enterprise SEO pricing guide.
How do you put the result in front of the board?
Report one page: how often AI names your brand on a fixed list of buyer questions, which of your pages it cites, and your organic share for the same questions, this quarter against last. Whatever platform you buy, rebuild its dashboard into that page. Our one-page AI search board report gives you the template, and the AI search metrics playbook shows how to calculate each number.
Frequently asked questions
What is the best AI visibility tool in 2026?
It depends on who closes the gaps. For large in-house marketing teams, Profound. For small teams that want to start fast, Otterly.ai. For marketing teams that want published pricing, Peec AI. For GEO depth, AthenaHQ. For answers captured from the live consumer apps, ZipTie. For enterprise teams that want one platform to measure and ship the SEO and GEO work, Indexable, our own product, with your team approving each change.
What is the difference between an AI visibility tool and an AI SEO agent?
An AI visibility tool measures whether AI engines name and cite you. An AI SEO agent changes the pages and sources those engines read. Many products now do some of both. Test any vendor with one question from our SEO Autonomy Ladder: when the platform finds a problem, who fixes it?
What are the best GEO tools in 2026?
GEO tools and AI visibility platforms are the same category under two names. Generative engine optimization (GEO) is the work of getting named and cited in AI answers, and the platforms in the table above are the tools that measure and, in some cases, do that work. Use the picks by situation above to choose.
How accurate are AI visibility tools?
They produce estimates, not exact counts, because AI answers vary from run to run. Accuracy depends on method: how many times each prompt is run, whether answers come from the consumer apps or a model API, whether location and web search are recorded, and how the tool matches your brand name. Ask each vendor how it samples, and spot-check a few prompts by hand.
Can I track AI visibility for free?
Yes, by hand. Run your top 20 category questions through ChatGPT, Perplexity and Gemini once a month and record mentions and cited URLs in a spreadsheet. It costs nothing but takes two to four hours a month, and one run per prompt will not smooth out the variation. Several vendors also offer free trials or limited free plans.
Which AI engines should a visibility platform cover?
At minimum ChatGPT, Perplexity, Google AI Overviews and Gemini, because each retrieves from different sources. Add Google AI Mode, Copilot and Claude as your buyers use them. Ask how fast a vendor adds a new engine and whether each added engine costs extra; on several plans it does.
Sources and notes
- Vendor pricing pages, checked October 28, 2026: Peec AI, AthenaHQ, Scrunch AI, Otterly.ai, Profound, Semrush AI Visibility, ZipTie.
- Vendor product and feature pages for all ten platforms, checked October 11, 2026, with dated copies on file.
- Sitecore press release, June 3, 2026: acquisition of Scrunch. Adobe press release, April 28, 2026: completion of the Semrush acquisition.
- OpenAI, DevDay 2026 Recap (September 29, 2026): ChatGPT 1.2 billion weekly users.
- SparkToro, In 2026, less than one-third of Google searches still send a click (2026): 68% zero-click.
- This page replaces our earlier best AI visibility tools list, AI visibility platform comparison and best GEO tools pages, which now redirect here. To track one engine by hand, see the ChatGPT visibility tracker guide.
In summary: trackers show where AI names you; agent platforms also make the fixes with a person approving. Choose on who closes the gap, confirm prices on the vendor's site, and report the result next to organic share for the same questions. Updated October 28, 2026.
See how often AI names you today
A free AI search audit shows how often ChatGPT, Perplexity and Google AI Overviews name and cite you against competitors, and what to fix first.