ChatGPT Visibility Tracker: How to Track Your Brand in ChatGPT
How do I track my brand's visibility in ChatGPT? The simplest ChatGPT visibility tracker is a fixed list of 10 to 20 buyer prompts that you run in ChatGPT every week, with the same wording each time. For each answer, record whether ChatGPT names you, which competitors it names, and which sources it links. That gives you a weekly share. When the list outgrows a spreadsheet, move it to a tracker.
A ChatGPT visibility tracker measures how often ChatGPT mentions and cites your brand when people ask buying questions in your category. This guide explains what to track, how to set it up, including a free manual method you can run in under an hour, and the tools that automate it. The one question that decides which approach you need: do you want to watch the number, or move it?
By Vijay Vasu, Founder of Indexable, first SEO hire at Uber Eats, former Director of SEO at Zendesk. Updated October 28, 2026 · vendor facts verified October 11, 2026.
To track your brand's visibility in ChatGPT, run a fixed set of buyer prompts through ChatGPT several times each, on a schedule, and record for each answer whether you are mentioned, cited with a link, or recommended, the sentiment, and which competitors appear instead. The percentage of prompts you show up in is your Share of Model. You can do this manually for free, or use a tracker (Profound, Otterly.ai, Peec AI, AthenaHQ, Scrunch AI) to automate it. Indexable, our own platform, pairs tracking with a team of agents that acts on what it finds.
What is a ChatGPT visibility tracker?
A ChatGPT visibility tracker is a tool, or a repeatable process, that measures whether, and how, ChatGPT surfaces your brand when users ask questions in your category. Instead of tracking blue-link rankings, it runs a set of buyer prompts on a schedule and reports how often you are mentioned, how often you are cited as a linked source, what sentiment the model uses about you, and which competitors show up in your place. Together, those signals make up your Share of Model: the share of relevant AI answers in which your brand appears.
This matters because ChatGPT is now a real discovery and decision surface, not a novelty: it has 1.2 billion weekly users (OpenAI, 2026), and Gartner predicts that by 2028, 90% of B2B buying will be AI agent intermediated (Gartner, 2025). Meanwhile 68% of U.S. Google searches ended without a click in early 2026 (SparkToro, 2026). If ChatGPT's answer doesn't name you, the buyer may form a shortlist that never includes you, and you will never see the visit to explain why.
Key facts
- ChatGPT has 1.2 billion weekly users (OpenAI, 2026).
- According to Google, AI Mode passed one billion monthly users by May 2026 (Google, 2026).
- Google AI Mode and Gemini shared only 3.5% of cited domains across 42,971 citations (Shashko, 2026).
- According to our own Search Console, marketing leaders asked 229 questions about AI search in the 90 days to Oct 24, 2026; 79% of those questions were on page 1 and they sent 0 clicks (Indexable, 2026).
Sources: OpenAI DevDay 2026 recap · Google I/O 2026 · Shashko 2026 citation study · Indexable Search Console read, 90 days to Oct 24, 2026
How do I track my visibility in ChatGPT? (the free manual method)
You do not need to buy anything to start. The same method every tracker automates can be run by hand in about an hour for a ten-prompt set, and doing it once teaches you what the tools are actually measuring. Here is the four-step process:
- Build a prompt set. Write 10–20 prompts a real buyer would type: category questions ("best [your category] for enterprise"), comparison questions ("[competitor] alternatives"), and problem questions ("how do I [job your product does]"). Keep them fixed so the measurement is comparable week to week.
- Run them in ChatGPT on a schedule, three or more times each. Use a fresh chat in a logged-out session for every run, so your history doesn't shape the answer. Note the model, record whether ChatGPT searched the web, and save the full answer. Answers vary from run to run, so repeat runs turn one snapshot into a range. Check your top prompts weekly and the full set monthly.
- Log mentioned, cited and recommended separately. Were you mentioned? Were you cited with a clickable link to your site? Were you the option the answer recommended? Also note the sentiment (positive, neutral, negative) and which competitors were named instead of, or alongside, you. A simple spreadsheet is enough.
- Calculate your Share of Model. Divide the prompts where you appeared by the total prompts tracked. That percentage is your baseline. Track it week over week, watch which prompts you win and lose, and note whether you are merely mentioned or actually recommended. The gap between those two is where most brands lose.
The manual method is free and honest, but it does not scale: it covers one engine, a handful of runs, and one person's reading of sentiment. That is exactly the work a dedicated tracker automates: more engines, more prompts, scheduled runs, and consistent scoring.
How do I see which of my pages ChatGPT cites?
When ChatGPT searches the web, open the sources listed with the answer and log every URL from your own domain, per prompt and per run: that is your cited-pages list. A page that ranks for the question in search but is never cited was likely retrieved and passed over, which calls for a fix on the page itself.
Track two numbers per URL: how many runs cite it, and which prompts it is cited for. If the source list shows pages ChatGPT consulted but did not cite in the text, log those as well; they are your closest misses. For why engines pass over pages they retrieve, see how ChatGPT, Gemini, and Claude read and cite.
Tools that track ChatGPT visibility in 2026
If you want the tracking automated across more prompts and engines, several platforms do it well. They differ on one axis that matters more than features: whether they report your visibility, recommend fixes, or also act on it. Every vendor row was re-verified against the vendor's own site on October 11, 2026.
| Tool | What it tracks | Engines | Acts on findings? | Best for |
|---|---|---|---|---|
| Indexable | Share of Model + runs agents that fix the gaps | ChatGPT, Perplexity, Gemini, AI Overviews | Yes: tracks and executes | Brands that want the number to move |
| Profound | AI marketing platform: AI-answer analytics plus agents that draft and publish content | Up to 9 answer engines (Enterprise) | Yes: agents publish via CMS, with approval | Large in-house marketing teams |
| Otterly.ai | AI search monitoring, prompt tracking & GEO audits | ChatGPT, Google AI Overviews, Perplexity, Copilot (Claude, AI Mode, Gemini as add-ons) | Recommends prioritized fixes; your team makes them | SMBs & fast setup |
| Peec AI | AI search analytics & competitive share | 3 models of your choice per plan (ChatGPT, Perplexity, Gemini and others) | Analytics-first, with recommended and agent actions | Marketing teams & agencies |
| AthenaHQ | AEO/GEO platform with agents | Up to 11 models (Starter) | Yes: content optimization agent; on-page and off-page actions | Teams going deep on GEO |
| Scrunch AI | AI visibility and an Agent Experience Platform (a Sitecore company since June 2026) | 4 LLMs (Core), 9 (Enterprise) | Yes: its Agent Experience Platform serves optimized pages to AI agents (Enterprise) | Brands optimizing for AI agents |
For a fuller buyer's breakdown of each, see our AI visibility platforms guide. For what each tier costs and what drives the price, see what AI visibility platforms cost.
Tracking is half the job: moving the number is the other half
Knowing your Share of Model and improving it are two different purchases. A dashboard hands you the gap; closing it takes content engineered to be cited (the per-engine mechanics differ, see how ChatGPT, Gemini, and Claude read and cite), schema that makes you machine-readable, and third-party sources that corroborate you. Ranking alone is not enough: even the top result in ChatGPT’s own web search is cited only about 58% of the time (AirOps, 2026). That is the gap Indexable was built to close: it tracks your ChatGPT visibility, then runs a team of specialized agents (content, technical SEO, schema, AI search, and digital PR) that act on what the tracking finds; your team approves what ships.
Whichever route you take, start by writing down your single goal: report the number, or move it. If you only need to know where you stand, the manual method or a monitoring tool is the fastest path. If your goal is to climb, you need measurement paired with execution. For the playbook the tracking measures against, see how to rank in ChatGPT and the best AI SEO agents for the execution side.
How to start this week
- Step 1. You can start by writing 10 to 20 buyer prompts in your buyers' own words.
- Step 2. Then, run each prompt in ChatGPT three times and log mentioned, cited and recommended.
- Step 3. Next, you should repeat the run weekly for your top prompts and monthly for the full set.
- Step 4. Implement one fix per losing prompt: a visible answer on the page, a self-contained claim, or a third-party mention. Apply the fix to the money prompts first.
- Step 5. If you want the agents to run the panel and the fixes, schedule a free AI search audit or contact us.
Video: How to Track Your Brand's Visibility in ChatGPT
Is ChatGPT recommending you or your competitor? Measure mentions, citations, share of model, and sentiment across every AI engine. You can't optimize what you can't see.
Full transcript
Hi, I'm Nadia, on the Indexable AI team. Is ChatGPT recommending your brand, or your competitor? Most companies have no idea. You can't optimize what you can't see. And buyers ask AI for the shortlist before they ever reach a search results page. So measure four things: mentions (does it name you), citations (does it link to you), share of model (how often versus rivals), and sentiment. How? Prompt the engines the way your buyers ask, log who gets named and cited, and repeat on a schedule to track the trend. And do it across every engine (ChatGPT, Perplexity, Gemini, and AI Overviews), because each cites different sources. So here's what it means for you: if you're not measuring your AI visibility, you're optimizing blind while competitors get recommended in your place. See your ChatGPT visibility, at Indexable AI dot com.
Frequently asked questions
How do I track my brand's visibility in ChatGPT?
Run a fixed set of 10–20 buyer prompts through ChatGPT three or more times each, in logged-out sessions, and record for each answer whether you are mentioned, cited with a link, or recommended, the sentiment, and which competitors appear. Check your top prompts weekly. The share of prompts you appear in is your Share of Model. You can do this manually in a spreadsheet for free, or automate it with a tracker like Profound, Otterly.ai, or Peec AI.
Is there a free ChatGPT visibility tracker?
The manual method above is free: it is the same prompt-set-on-a-schedule approach the paid tools automate, run by hand. Free monitoring tiers exist on some platforms but usually cap prompts and engines. Free gets you a baseline; paid trackers add scale, more engines, and consistent scoring.
How often should I track ChatGPT visibility?
Weekly for your top prompts and monthly for the full set is a practical default, because AI answers shift as models update and as your content and third-party mentions change. Track more often around a launch, a rebrand, or a content push, when you expect movement and want to catch it.
What is a good Share of Model in ChatGPT?
It is relative to your category and competitors, not an absolute number. The more useful read is the trend and the mention-versus-recommendation gap: appearing in an answer is good, being named as the recommended option is what drives the decision. Benchmark against the specific competitors who show up in your prompt set.
Does tracking ChatGPT visibility improve it?
No. Tracking only measures it. Improving it takes content engineered to be cited, structured data, and corroborating third-party sources. Measurement tools tell you where you stand; the work to change where you stand is separate, which is why Indexable pairs a Share of Model score with a team of agents that acts on the gaps.
Can I track ChatGPT, Perplexity and Gemini in one place?
Yes: run the same prompt set in each assistant, log the same fields, and compare the results engine by engine, as our AI search metrics playbook explains.
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See your ChatGPT visibility, then move it
Key takeaway: a fixed prompt list, run on a schedule, with mentioned, cited and recommended logged separately, is the whole method; the tools only add scale.
Get a free AI search audit and we'll show you how often ChatGPT, Perplexity, and Google AI Overviews mention and cite you versus competitors, and exactly what to fix to climb.