ChatGPT Visibility Tracker: How to Track Your Brand in ChatGPT
A ChatGPT visibility tracker measures how often ChatGPT mentions and cites your brand when people ask buying questions in your category. This guide explains what to track, how to set it up — including a free manual method you can run in under an hour — and the tools that automate it. The one question that decides which approach you need: do you want to watch the number, or move it?
By Vijay Vasu, Founder of Indexable — first SEO hire at Uber Eats, former Director of SEO at Zendesk. Updated June 2026.
To track your brand's visibility in ChatGPT, run a fixed set of buyer prompts through ChatGPT on a schedule and record, for each one, whether you are mentioned, whether you are cited with a link, the sentiment, and which competitors appear instead. The percentage of prompts you show up in is your Share of Model. You can do this manually for free, or use a tracker (Profound, Otterly.ai, Peec AI, AthenaHQ, Scrunch AI) to automate it. Indexable is the option if you also want a team of agents that acts on what the tracking finds.
What is a ChatGPT visibility tracker?
A ChatGPT visibility tracker is a tool — or a repeatable process — that measures whether, and how, ChatGPT surfaces your brand when users ask questions in your category. Instead of tracking blue-link rankings, it runs a set of buyer prompts on a schedule and reports how often you are mentioned, how often you are cited as a linked source, what sentiment the model uses about you, and which competitors show up in your place. Together, those signals make up your Share of Model — the share of relevant AI answers in which your brand appears.
This matters because ChatGPT is now a real discovery and decision surface, not a novelty. AI-referred sessions grew 527% year over year (Semrush, 2025), and Gartner projects 90% of B2B buying journeys will involve AI agents by 2028 (Gartner, 2024). Meanwhile roughly 60% of searches already end without a click (SparkToro, 2024) — so if ChatGPT's answer doesn't name you, the buyer may form a shortlist that never includes you, and you will never see the visit to explain why.
How to track your brand in ChatGPT (the free manual method)
You do not need to buy anything to start. The same method every tracker automates can be run by hand in about an hour, and doing it once teaches you what the tools are actually measuring. Here is the four-step process:
- Build a prompt set. Write 10–20 prompts a real buyer would type — category questions ("best [your category] for enterprise"), comparison questions ("[competitor] alternatives"), and problem questions ("how do I [job your product does]"). Keep them fixed so the measurement is comparable month to month.
- Run them in ChatGPT on a schedule. Enter each prompt in a fresh chat, note which model you used (results differ across models), and save the full answer. Run the same set monthly — consistency is what turns a snapshot into a trend.
- Record four things per answer. Were you mentioned? Were you cited with a clickable link? What was the sentiment (positive, neutral, negative)? And which competitors were named instead of, or alongside, you? A simple spreadsheet is enough.
- Calculate your Share of Model. Divide the prompts where you appeared by the total prompts tracked. That percentage is your baseline. Track it monthly, watch which prompts you win and lose, and note whether you are merely mentioned or actually recommended — the gap between those two is where most brands lose.
The manual method is free and honest, but it does not scale: it is one model, one moment, one person's reading of sentiment. That is exactly the work a dedicated tracker automates — more engines, more prompts, scheduled runs, and consistent scoring.
Tools that track ChatGPT visibility in 2026
If you want the tracking automated across more prompts and engines, several platforms do it well. They differ on one axis that matters more than features: some only report your visibility, and one also helps you act on it.
| Tool | What it tracks | Engines | Acts on findings? | Best for |
|---|---|---|---|---|
| Indexable | Share of Model + runs agents that fix the gaps | ChatGPT, Perplexity, Gemini, AI Overviews | Yes — tracks and executes | Brands that want the number to move |
| Profound | Enterprise AI-answer analytics & prompt monitoring | Broad | Insights & recommendations | Enterprises & large brands |
| Otterly.ai | AI search monitoring & prompt tracking | ChatGPT, Perplexity, Google AI | Monitoring-first | SMBs & fast setup |
| Peec AI | GEO analytics & competitive share | Broad | Analytics-first | Marketing teams & agencies |
| AthenaHQ | GEO/AEO platform with diagnostics | Broad | Diagnostics & guidance | Teams going deep on GEO |
| Scrunch AI | AI visibility + how agents perceive your site | Broad | Insights & agent-readiness | Brands optimizing for AI agents |
For a fuller buyer's breakdown of each, see our best AI visibility tools guide. Most of these are monitoring or analytics platforms: they tell you, accurately, that ChatGPT recommends your competitor. What they do not do is change it.
Tracking is half the job — moving the number is the other half
Knowing your Share of Model and improving it are two different purchases. A dashboard hands you the gap; closing it takes content engineered to be cited, schema that makes you machine-readable, and third-party sources that corroborate you — because 41% of AI citations are drawn from the first third of a page (AirOps, 2026), and a page ranking #1 in traditional search is cited in AI answers about 58% of the time (AirOps, 2026). That is the gap Indexable was built to close: it tracks your ChatGPT visibility, then runs a team of specialized agents — content, technical SEO, schema, AI search, and digital PR — that act on what the tracking finds, with a human strategist running the program.
Whichever route you take, start by writing down your single goal — report the number, or move it. If you only need to know where you stand, the manual method or a monitoring tool is the fastest path. If your goal is to climb, you need measurement paired with execution. For the playbook the tracking measures against, see how to rank in ChatGPT and the best AI SEO agents for the execution side.
Frequently asked questions
How do I track my brand's visibility in ChatGPT?
Run a fixed set of 10–20 buyer prompts through ChatGPT on a monthly schedule and record, for each answer, whether you are mentioned, whether you are cited with a link, the sentiment, and which competitors appear. The share of prompts you appear in is your Share of Model. You can do this manually in a spreadsheet for free, or automate it with a tracker like Profound, Otterly.ai, or Peec AI.
Is there a free ChatGPT visibility tracker?
The manual method above is free: it is the same prompt-set-on-a-schedule approach the paid tools automate, run by hand. Free monitoring tiers exist on some platforms but usually cap prompts and engines. Free gets you a baseline; paid trackers add scale, more engines, and consistent scoring.
How often should I track ChatGPT visibility?
Monthly is the practical default for most brands, because AI answers shift as models update and as your content and third-party mentions change. Track more frequently around a launch, a rebrand, or a content push, when you expect movement and want to catch it.
What is a good Share of Model in ChatGPT?
It is relative to your category and competitors, not an absolute number. The more useful read is the trend and the mention-versus-recommendation gap: appearing in an answer is good, being named as the recommended option is what drives the decision. Benchmark against the specific competitors who show up in your prompt set.
Does tracking ChatGPT visibility improve it?
No — tracking only measures it. Improving it takes content engineered to be cited, structured data, and corroborating third-party sources. Measurement tools tell you where you stand; the work to change where you stand is separate, which is why Indexable pairs a Share of Model score with a team of agents that acts on the gaps.
See your ChatGPT visibility — then move it
Get a free AI search audit and we'll show you how often ChatGPT, Perplexity, and Google AI Overviews mention and cite you versus competitors — and exactly what to fix to climb.