How to Track Your Brand's Visibility in ChatGPT (2026)
Is ChatGPT recommending you or your competitor? How to measure your brand's visibility across AI engines.
Transcript
Is ChatGPT recommending your brand — or your competitor?
Most companies have no idea.
Here's how to track your brand's visibility in ChatGPT, in 2026.
You can't optimize what you can't see.
Buyers ask AI for the shortlist before they ever reach a search results page.
Measure four things: mentions — does the answer name you; citations — does it link to you; share of model — how often versus rivals; and sentiment — how you're described.
How?
Prompt the engines the way your buyers ask, log who gets named and cited, and repeat on a schedule to track the trend.
Do it across every engine — ChatGPT, Perplexity, Gemini, and Google AI Overviews — because each cites different sources for the same question.
The number that matters is share of model: how often AI engines name and cite your brand.
It's the AI-era share of voice.
Indexable monitors your brand across the AI engines continuously — mentions, citations, and share of model in one place.
See exactly where you stand — linked below.